Sam Ennon – Hamp's Corner of America

There has been an overall change in the way consumers buy hair over the last few years. They have joined consumers of other goods and services in the shift to online purchases. That doesn’t mean the collapse of sales of hair and associated products from brick and mortar stores market. It does say that a smart entrepreneur would be advised to sell both in-store and online. The feeling being one system may augment the other. The point is, versatility is the operative word as it is in all sales these days.
Sam Ennon, the founder of BOBSA (Black Owned Beauty Supply Association), has been bobsa_main_profile pic.jpg NEW JDlogo associated with the black hair business for practically a lifetime. BOBSA (www.bobsa.org) was created to meet the needs of the black consumer of hair products. At the website, one can find answers and current information in all aspects of the hair business today.
Recognized as a voice in the industry when related to consumer behavior, sales and product from the entrepreneur side, and the current state of affairs, the top Chinese hair manufacturer sought out Mr. Ennon last year. That cooperation resulted in the formation of EBHA (https://ebhahair.com/ ) or Enterprise of Black Hair Alliance. It was created to directly challenge the Koreans domination of the 9 billion dollars black hair care market. Along with providing black entrepreneurs direct access to products and supplies that the Koreans were sharing only with fellow Korean Beauty Supply owners. In fact, their mission statement reads as follows,
Enterprise of Black Hair Alliance (EBHA) is dedicated to a shared effort to create and develop a beauty industry that bridges with the black community. Our vision embraces the belief that our alliance will provide meaningful opportunities for all parties to generate revenues and manifest premium products and brands.
Our collaboration will enable the black community to fully realize the potential opportunities in committing to the creation of industry brands that will bring price and recognition to everyone involved in this collaboration.
An Entrepreneur reading that statement could conclude that he/she can become a player in a market whereas before anyone, not Korean was shut out of the management process. The intention is excellent so how is it working on a day to day basis? An evolving entity is a short answer. I’ll have more about that process at a later date. For now, you can go to the website and ask your question of interest. As you can see by the pictured ad, competition for quality products at competitive pricing is not a problem.
With the market being so versatile, even EBHA has gone through changes to meet the needs of the consumers. As they look for packaging and pricing that attracts an avid buying consumer. The Korean beauty supply industry sells what is known as Commercial hair. Since they have dominated the industry for the last decade or so, many users think this is the better grade hair.
Meanwhile, Sam Ennons’ developed a website, http://www.thecollectionhair.com/ , to sell directly to consumers. He and EBHA sell what is known as Bundle Hair. It takes four The_Collection_5x7_Front.jpgnew bundles to make a full and complete hairpiece. A grade that is superior to the Commercial Grade of the Koreans. If you look at The Collection site as well as EBHA’s you will notices the display layout and ease of selecting a product. That is not an anomaly.
People are creatures of habit and are already used to buying from the Koreans. Most continue to think that is the best quality hair. So to get them to switch over to another vendor can be a monumental task. Word of mouth is still one of the best ways to build a reputation. Short of having that kind of word-of-mouth time, the website is your introduction and should provide the tools that are helpful to the consumer. It must be simple yet attractive for most. It should make for a comfortable transactional visit while allowing the user to carefully examine the hair. The supporting products must be packaged and displayed in a way that is slick and informative. And in the end, once a buyer receives their product promptly and uses it, they must be satisfied. They will pass their experience on, good or bad, so the impression your site makes is critical to your bottom-line.
Mr. Ennon’s site provides incentives like a thirty day 100% no questions asked money back guarantee. There is Free Shipping on orders over $75. Some items are dropped ship; others are sent from the US with a 5-8 day arrival date. There are no customs, tax or other duty fees on imports. Sam also has a growing following through BOBSA. He has a program that will provide a BOBSA entrepreneur a complete inventory and stock their shelves for the grand opening. Thus, a shopper can say this site is not only innovative but indeed consumer friendly and competitive by design.
Sam, an idea man, has another entity that is one my favorite concepts. Think of it, you, a consumer, are sitting in a beauty shop, barber shop, or visited some other type retail outlet and you notice this large black vending machine that offers black hair products. Your first impression is the uniqueness of the idea. As a hair care consumer, you may see some of the product you use for sale in the box. I won’t go through the full concept here, but you can visit the website at http://theblackboxbarbercaddy.com/
There is The Black Box Barber Caddy for men’s hair and skin products, The Black Box Beauty Supply for products catering to women and The Black Box Natural Products filled with natural products. For clarification of details, you can email Sam Ennon at info@theblackboxbarbercaddy.com. Or you may want to give him a phone call at 650-863-3491.

All in all, the black hair care product industry is alive, competitive and now servicing their consumers in many more ways. No longer is it dominated by the Koreans. Although depending on where you are, it may physically look like it via the sheer number of Korean brick and mortar stores in our neighborhoods. Look for a following up video interview with my friend Sam Ennon before the end of this month. We both subscribe to the idea that black dollars must be circulated within the black community to gain wealth. We will talk more about that concept on the interview. He will also bring us up to date on his collaboration with EBHA. Watch our social media sites for the date of that interview.

Peace, stay vigilant for our American rights. Make it a day in which Jesus Christ would be proud of you,

Codis Hampton II
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We are in a continuing effort to publicize my book, Gracie Hall-Hampton, the Arkansas Years 1917-1953. It examines an era of Jim Crow that many in our society may have forgotten occurred against people of color. Meanwhile, we celebrate the publication of my latest and fifth book, Misguided Intentions. Click on the publisher-Authors page at https://outskirtspress.com/MisguidedIntentions
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In 2014, I was surprised to learn that a the United States 1965 decision to ban the import of any wig that contained hair from China contributed to the Koreans attempted domination of the US Black Hair Care Industry. Six months earlier in a successful attempt to aid their wig manufacturers, the Government of South Korea banned the export of the desirable raw hair by anybody other than their own. The result was a Korean monopolization of the Black Hair Care as depicted in Aron Ranen’s, http://diaryofahairobsession.com/black-hair-the-korean-takeover-part-2/ documentary. In a four-part documentary, Ranen’s film points this out and provides in debt insight into the industry as of 2009.

You should note that the acts by the two governments “almost providing a monopoly.” For a monopoly to work, competition must be halted by regulation or lack of availability of the monopolized service or goods for sale. In this case, the consumers held and still hold the key to monopolization.

I wrote this article for one reason. It was the beginning of my concern and ultimate involvement to promote the haircare storyline where ever I could in an attempt to wake up our people. Obviously, I am and was not the only ones concerned about the attempt by the Koreans. It got the immediate attention of people who were directly involved in the industry. Because…it affected their bottom line, the profit and loss in their salon, beauty shop, and even your neighborhood black barber shop. They’d been on the front lines of this competitive market long before the actions taken by the US or Koreans.

I was able to learn how industry manufacturers and beauty salons were prepared to cope with industry experts like Sam Ennon, Founder of BOBSA.org. As well as Regina “Regi” Kimbell, Co-producer and director of ‘My Nappy Roots: A Journey through Black Hari-itage Documentary.’ Regi, who I might add recently held their 3^rd Annual Los Angeles Natural & Lifestyle Expo in August of this year. Most of you may know it as an extension of Regi’s Nappywood brand. Sam, who has become a friend and close associate, continues to take steps in not only countering the Korean domination plans but alerting industry players to each others products and services. The bottom line, they did not intend to take this takeover attempt as a foregone conclusion. Various processes were already in place as others were being perfected to bring to the forefront of the fight.

As stated in the 2014 article, I attempted to interview not only a few movers and shakers in the industry. I wanted to hear the thoughts of front line stylist. The mom and pop beauty shops along with the upscale beauty salons. I was stunned to find that most local Bay Area Beauty Shops I contacted did not want to comment to the media. The concern once again was their bottom line. The fact is, the Koreans had made great headway in their domination of the industry. Some black stylist and shop owners were forced to used Korean products or go out of business. At least that was their impression of the Beauty Supply landscape.

Most didn’t mind talking about their concerns but was reluctant to a point of flatly saying “thanks for the invite to your show, but no thank you. I have a business to run and don’t want any problems.” The result, was I got no takers, and those were the ones who returned my calls. There was dead silence from others. The subject of Korean products was a non-starter. I turned my attention back to the above industry experts, Regi Kimbell and Sam Ennon. There were others I know, but I felt comfortable with these two individuals.

As previously noted, Mr. Ennon is the founder of BOBSA, a black-owned organization whose members offer the same type service as any Korean Beauty Supply Product vendor in the world. The organization was formed to seek out members who are involved in the black hair care industry. The idea is to share information, open up communication and act as a proven effective and quality based alternative to the Korean attempted domination of the industry.

In fact, Mr. Ennon was a guest on my show. He offered a very involved interview by providing historical and current references to the industry. He was the first person who was willing to speak out in no uncertain terms about what happened, was happening and how he expected to change the course of the industry with the help of BOBSA Members. You can catch the March 18^th HcofA BTR interview at http://www.blogtalkradio.com/hampscornerofamerica/2015/03/18/bobsa-stands-for-black-own-beauty-supply-association-and-you. In short, BOBSA acts mainly as a Networking business association connecting Cosmetologist, Hair Care Manufactures, and associated products from over the world. Members and others quickly learn that the mere association opens up a world of innovative and constructive business minds from people who are bound and determined to make a difference in the industry on their own. The fact that these individuals are allowing their company and connections to come under one umbrella forms a formidable organization that benefits those Entrepreneurs. One thing is now certain, there is no reluctance from most beauty salons and others to provide an opinion on products they have invented or issues in the industry itself.

You may have noticed that I had not mentioned the most important individuals in the Black Hair Care Industry. That would be you, the consumer. What do you think or value as required by the industry to obtain and or retain your hard earn dollars? They know you want a quality product at a competitive price. A product has to make you look good and feel confident about whoever is contributing to that end. Frankly it’s also a business decision for you too. You love your people, but if they cannot deliver, oh well.

I’ve got good news for you. There have been major changes going on in the background while some have been in the forefront for you and them. Let me give you some examples. One great place to start is with a good book on the industry itself. Nicole Lee, Managing Cosmetologist, and inspiring author’s book appropriately entitled “Healing Cosmetologist.” I introduced her on that same March BTR show that included Sam Ennon’s interview. She is a writer who penned an open directory to the requirements needed to excel in the world of cosmetology.

On an advertisement for her book, she writes, “Did you know that your hair is an antenna that transmits and receives thoughts outside of your 5 senses? It carries energy of vibrations within each strand, holding information about an individual’s spirit and is often transferred through the power of touch. Because of its connection to the head or Crown Chakra (energy space between the spirit and physical body), it is sensitive and can hold vital links to spiritual wisdom, knowledge and even healing.” My first reaction upon reading these words were, “Say What?” That’s why I including Nicole in this article because she brings something new, innovative and a good vibe to your experience with your stylist. It’s the kind of “feel good experience” you want when you pay for a service that contributes to your appearance and outlook to all others in which are in your social circles. Do you feel me?

A glance at her Resume and you will find revealing words and learned capabilities such as Instructor, Spiritual Coach and Successful Experienced Business Owner with advanced knowledge of Metaphysics, Universal Law, and Napoleon Hill Philosophies, coupled with Business Success Strategies, Personal Growth and Spiritual Tools used for enhancing one’s life towards bliss. You may want to read that description of this lady’s capabilities again just for your complete edification. The point being, Cincinnati resident, and author Nicole Lee prepared herself for a leadership role in the areas above. That is the expertise she points out in her book and practices as a Consultant in the world of Cosmetology.

She is but one of the first industry innovators that look like you, therefore, know what appeals to you. I intend to introduce you to a few more in Part 2 of this article. Don’t get it twisted; I am not saying that todays Black Hair Care Entrepreneur need all be people of color. Meaning that they are the only ones who know what you need. But I am saying that is one body type and color that you know should be an expert on what you the black buying consumer need.

Come back for Part 2, in one week and meet more of the innovative game changers in the Black Hair Care Industry. People from around the world and, of course, stateside that understand your requirements and are reaching out to you and you alone. In other words, their products are designed for your practical, budgeted and quality requirement. For remember, they are your next door neighbor, even if they are from another country. Explain you say, they are like you, in mind, spirit, style, and body type.

Peace, make it a day in which Jesus Christ would be proud of you,

Codis Hampton II

Follow Hamp at https://twitter.com/#!/HampTwo

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“In my latest book, Remember Moz, Gracie & John Hampton’s First-Born, I wanted to tell the world about a unique individual. Not because he happened to be my father but to explain who he was, where he came from, and how he evolved into the man he became up until his death. In doing so, I wrote of his ancestor’s roots back to and through the Civil War. The inclusion of his birth and upbringing in the heart of Arkansas, or Jim Crow country, add southern reluctance to learn why our country involved itself in a bloodthirsty four-year exercise in the first place? Then you begin to understand why, our parents behaved the way that they did. See if I captured the essence of this paragraph.” Get the book via the Authors Page at http://outskirtspress.com/webPage/isbn/9781478766056

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Tag: Sam Ennon

Black Hair Care Industry Update of 2017

Black Hair Care Industry Update, 2015, Part 1