Black Hair Care Industry Update of 2017

There has been an overall change in the way consumers buy hair over the last few years. They have joined consumers of other goods and services in the shift to online purchases. That doesn’t mean the collapse of sales of hair and associated products from brick and mortar stores market. It does say that a smart entrepreneur would be advised to sell both in-store and online. The feeling being one system may augment the other.  The point is, versatility is the operative word as it is in all sales these days.
Sam Ennon, the founder of BOBSA (Black Owned Beauty Supply Association), has been bobsa_main_profile pic.jpg NEW JDlogoassociated with the black hair business for practically a lifetime. BOBSA (www.bobsa.org) was created to meet the needs of the black consumer of hair products. At the website, one can find answers and current information in all aspects of the hair business today.
Recognized as a voice in the industry when related to consumer behavior, sales and product from the entrepreneur side, and the current state of affairs, the top Chinese hair manufacturer sought out Mr. Ennon last year. That cooperation resulted in the formation of EBHA (https://ebhahair.com/ ) or Enterprise of Black Hair Alliance. It was created to directly challenge the Koreans domination of the 9 billion dollars black hair care market. Along with providing black entrepreneurs direct access to products and supplies that the Koreans were sharing only with fellow Korean Beauty Supply owners. In fact, their mission statement reads as follows,
Enterprise of Black Hair Alliance (EBHA) is dedicated to a shared effort to create and develop a beauty industry that bridges with the black community. Our vision embraces the belief that our alliance will provide meaningful opportunities for all parties to generate 17554579_1335177396549808_7730926612864154057_nrevenues and manifest premium products and brands.
Our collaboration will enable the black community to fully realize the potential opportunities in committing to the creation of industry brands that will bring price and recognition to everyone involved in this collaboration.
An Entrepreneur reading that statement could conclude that he/she can become a player in a market whereas before anyone, not Korean was shut out of the management process. The intention is excellent so how is it working on a day to day basis? An evolving entity is a short answer. I’ll have more about that process at a later date. For now, you can go to the website and ask your question of interest. As you can see by the pictured ad, competition for quality products at competitive pricing is not a problem.
With the market being so versatile, even EBHA has gone through changes to meet the needs of the consumers. As they look for packaging and pricing that attracts an avid buying consumer. The Korean beauty supply industry sells what is known as Commercial hair. Since they have dominated the industry for the last decade or so, many users think this is the better grade hair.
Meanwhile, Sam Ennons’ developed a website, http://www.thecollectionhair.com/ , to sell directly to consumers. He and EBHA sell what is known as Bundle Hair. It takes four The_Collection_5x7_Front.jpgnewbundles to make a full and complete hairpiece. A grade that is superior to the Commercial Grade of the Koreans. If you look at The Collection site as well as EBHA’s you will notices the display layout and ease of selecting a product. That is not an anomaly.
People are creatures of habit and are already used to buying from the Koreans. Most continue to think that is the best quality hair. So to get them to switch over to another vendor can be a monumental task. Word of mouth is still one of the best ways to build a reputation. Short of having that kind of word-of-mouth time, the website is your introduction and should provide the tools that are helpful to the consumer. It must be simple yet attractive for most. It should make for a comfortable transactional visit while allowing the user to carefully examine the hair. The supporting products must be packaged and displayed in a way that is slick and informative. And in the end, once a buyer receives their product promptly and uses it, they must be satisfied. They will pass their experience on, good or bad, so the impression your site makes is critical to your bottom-line.
Mr. Ennon’s site provides incentives like a thirty day 100% no questions asked money back guarantee. There is Free Shipping on orders over $75. Some items are dropped ship; others are sent from the US with a 5-8 day arrival date. There are no customs, tax or other duty fees on imports. Sam also has a growing following through BOBSA. He has a program that will provide a BOBSA entrepreneur a complete inventory and stock their shelves for the grand opening. Thus, a shopper can say this site is not only innovative but indeed consumer friendly and competitive by design.
Sam, an idea man, has another entity that is one my favorite concepts. Think of it, you, a consumer, are sitting in a beauty shop, barber shop, or visited some other type retail outlet and you notice this large black vending machine that offers black hair products. Your first impression is the uniqueness of the idea. As a hair care consumer, you may see some of the product you use for sale in the box. I won’t go through the full concept here, but you can visit the website at http://theblackboxbarbercaddy.com/
There is The Black Box Barber Caddy for men’s hair and skin products, The Black Box Beauty Supply for products catering to women and The Black Box Natural Products filled with natural products. For clarification of details, you can email Sam Ennon at info@theblackboxbarbercaddy.com. Or you may want to give him a phone call at 650-863-3491.

All in all, the black hair care product industry is alive, competitive and now servicing their consumers in many more ways. No longer is it dominated by the Koreans. Although depending on where you are, it may physically look like it via the sheer number of Korean brick and mortar stores in our neighborhoods. Look for a following up video interview with my friend Sam Ennon before the end of this month. We both subscribe to the idea that black dollars must be circulated within the black community to gain wealth. We will talk more about that concept on the interview. He will also bring us up to date on his collaboration with EBHA. Watch our social media sites for the date of that interview.

Peace, stay vigilant for our American rights. Make it a day in which Jesus Christ would be proud of you,

Codis Hampton II
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We are in a continuing effort to publicize my book, Gracie Hall-Hampton, the Arkansas Years 1917-1953. It examines an era of Jim Crow that many in our society may have forgotten occurred against people of color. Meanwhile, we celebrate the publication of my latest and fifth book, Misguided Intentions. Click on the publisher-Authors page at https://outskirtspress.com/MisguidedIntentions
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Copyright 2011 Codis Hampton II, all rights reserved. A bi-weekly blog for your enjoyment

 

Black Hair Care Industry Update 2015, Part II

Think about it. Of all the numerous manufacturing and service industries in this country, which one should be dominated primarily by the consumers they serve? Of course, it’s the Black Hair Care Industry. In Part I of this article, you got the 411 on the Koreans attempt to dominate that industry. And make no mistake about it, only a tiny fraction of the funds Koreans earn from black consumers find its way back to our communities. So let’s put a number on it and say ninety cents of every dollar earned goes to the Koreans coiffures never to return to the hood.

Those black consumers who buy their hair products, wigs and accessories from the neighborhood beauty supply store? On the way, they often pass by empty storefronts, closed schools, and vacated fire stations. Do you ever wonder why we have to shop at suburban malls to find a major department outlet? A store run and mostly staffed by Koreans has no intention of putting any of their profits in your community, nada, zip, none, 0 dollars.

You say our communities are poor and cannot support our grocery stores, sidewalk cafe’s and any entity that provides a quality product for a fair price? Here is a quote from Nielsen’s African-American Consumer Report from 2013.  Despite historically high unemployment rates, Blacks have shown resiliency in their ability to persevere as consumers. Black buying power continues to increase, rising from its current $1 trillion level to a forecasted $1.3 trillion by 2017.” There is no reason the bulk of that buying power should not be circulating in the black community before heading out to other communities.

You want to improve your environment, your hood, the neighborhood in which you live. Spend your money with those who you know will put the money back into your neighborhood. Especially during this holiday period as there is a call to boycott Black Friday and seek out black business to spend your hard earn cash. If not directly with stores in your community, then indirectly, because as black entrepreneurs rise to the top of the economic scale, so shall you, the black consumer. Consumer spending is the lifeblood of any community located within our United States Economic system.

That ladies and gentlemen is a monumental ethnic consumer change in behavior that has been absent in our communities for far too long. One of the fastest ways to effect major change in the treatment of a race of people in this country is to direct our spending toward people, regardless of color that has our best interest at heart. You feel me?

There are smart, innovative, and hungry entrepreneurs who are looking for you, the consumer to try their product or visit their Beauty salon. They want you to see and report to friends and neighbor the usefulness and quality of their goods and services. And the kicker is, they look like you, meaning that ninety cents of your dollars spent will circulate in your community several times. Over time, you will see other business entities return to your neighborhood. Why, because as we’ve reported, there is money and wealth in your community.

We are not naive here; this has to happen over time. Let’s start this Christmas Buying Season.  If you, the consumer change the direction of your disposable income to those who will help build or feed your community, you will begin to see the result sooner than later. Let’s meet a few entrepreneurial innovators in the Black Hair Care Industry.

Madam CJ Gardner, in her words “having an affinity for promoting cultural awareness” is one such innovator. She also disproves the notion that all ideas should be colossal in nature. The idea should be to see a need and attempt to fill it which is an apt description of her #thehookmeup tool.

Having earned a B.A. from Rutgers and an M.A.S. from Fairleigh Dickinson Universities, she has worked in the juvenile and adult corrections world approaching twenty years. She entered into the cosmetology world because of an overwhelming interest in protecting her natural hair while wearing a ‘sew in hair’ weave. The thought and actual practice of removing the weave was an emotionally taxing and stressful venture for Ms. Gardner. The tools used to go through the weave removal process was no help at all in providing a warm and fuzzy for protecting one’s hair or avoiding cutting a finger. She would ask for herself and eventually answer her question, “What if there was an all-inclusive tool to remedy this problem, along with eliminating the infamous ‘itchy weave pat’?”

We can now report that after talking on the financial and entrepreneurial IMG958358responsibilities that are required, Madam CJ has brought her patented and own Hook Me Up tool to the American market. Predictably the consumer market has welcomed such a innovated tool. So much so that the local TV Fox News affiliate, Channel 29 out of Philadelphia aired the following report during a broadcast of Empire. Click the following link to view the entire report. https://drive.google.com/file/d/0B8nAdnWvJ7qNUmpDSVI0aDh1U28/view  #thehookmeup tool just hit the market around the second week in September. After viewing the noted Channel 29 report, I am sure you will find the necessity of the tool itself for the entire Hair Care Industry. Go to http://www.thehookmeup.org/ for purchase details. You can also find a taped interview I completed with the New Jersey native for my Blog Talk Radio Show broadcast on September 30, 2015. Click on my shows link at the end of this article to find the broadcast.

We find our next innovator right here at home. Here name is Dalila Dynes, aka DD. She is the owner-manager of DD’s Serendipity Salon and Spa located in Oakland, California. You can visit her website at http://www.serendipityhairsalon.com/

She began at the tender age of twenty-three with the intent to service any and all races of clientele. DD has perfected the craft of multi-cultural hair styling over her fifteen years of hair styling. So much so that she’s developed a healthy hair care class for parents of mixed-race children. Or as she also describes it, “Parents not versed in black hair care.” There is also a styling class for the trans-gender community. These are the among a few of the specialties offered at her Salon

You get the feeling that this entrepreneur is attempting to create a mood when speaking with her about her salon and spa. DD feels her customers 299;419;96181cedfaf12d4dd7c7ed9c5b5705744957b991[1]should and do come to her facility to be pampered in the same manner as if they were in one of the major Las Vegas Hotels. Thus, she offers the use of her Jacuzzi Spa and massage service, with a shower, garden patio, and art gallery. Given her background as a natural artist, photographer, and dancer, she has a performance stage.  One might get the correct assumption that DD is offering complete relaxation, a memorable experience that results in a warm and fuzzy feeling one gets when they have rewarded themselves. All of the services offered are at a reasonable and competitive price.

I interviewed her on my HCofA BTR Show which you can access by clicking on the following link, http://www.blogtalkradio.com/hampscornerofamerica/2015/11/18/entrepreneurs-with-a-purpose I bring it up not as a promotional tool for my show. If you want to hear passion and conviction from a professional Hair Stylist-Owner-Manager in the Hair Care Industry, you need to listen to this interview. Dalila “DD” Dynes provides you a detailed description of the relationship and trust issues required between a stylist and their customer. For that matter, any Entrepreneur should take note as she gives an A-plus message on providing great customer service. It was my pleasure to hear that kind of devotion to one’s craft.

And finally, my friend Sam Ennon at www.BOBSA.org, continues to bring Nat Dubeit. He has collaborated with Alex and Natascha Dube. They are the South African couple who invented and manufactured the Afro & Twist comb. If you have not heard, Natascha originally used a tennis racket to get the twist style she used for her hair. Note her picture here. Needless to say, a racket would not fit into a ladies normal size purse. Being the innovators she and her husband are, they came up with a smaller comb to meet her styling requirements that also appeals to the black community. It was a simple fix for entrepreneurs who have a need and find the products or item absent on the current market.

As initially stated, they hooked up with BOBSA’s Sam Ennon who was instrumental in the packaging of and promotion of the Afro & Twist Comb, Cleaning Spray, Moisturizer Conditioner, No Flake Styling Gel, Locking & Twisting cream plus a useful small sponge used in the application to round out the hair twist styling process. The utilization of these items promises to provide the end user with a clean, moisturize and nice minty scent for any preferred twist style. One can step out on a date or attend an evening affair looking fresh and as though your sporting a professionally prepared hairdo. For your information, the products are distributed by Afro & Twist Comb |CA dixassoc@earthlink.net |209-888-4800, CA sam@bobsa.org | 650-863-3491 | IL 708-769-2154 | GA 404-752-9183.

As previously stated in numerous articles, my aim is to get you acquainted with Entrepreneurs that have a purpose. Our entire purpose is to enlighten our community and turn them on to the goods and services that are not only beneficial to you the black community. The people I write about or have on my BTR Show are always quality driven and community conscious which is just what is needed to lift up our neighborhoods standard of living.  That is my promise to you, hoping that you find the individuals and organizations mentioned here meet that standard.

Peace, make it a day in which Jesus Christ would be proud of you,

 

Codis Hampton II

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“In my latest book, Remember Moz, Gracie & John Hampton’s First-Born, I wanted to tell the world about a unique individual. Not because he happened to be my father but to explain who he was, where he came from, and how he evolved into the man he became up until his death. In doing so, I wrote of his ancestor’s roots back to and through the Civil War. The inclusion of his birth and upbringing in the heart of Arkansas, or Jim Crow country, add southern reluctance to learn why our country involved itself in a bloodthirsty four-year exercise in the first place? Then you begin to understand why, our parents behaved the way that they did. See if I captured the essence of this paragraph.” Get the book via the Authors Page at http://outskirtspress.com/webPage/isbn/9781478766056

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Black Hair Care, Open To All Entrepreneurs

4.1.1Sometime last year, I was surprised to learn that the United States 1965 decision to ban the import of any wig that contained hair from China contributed to the Koreans domination of the US Black Hair Care Industry.  Six months earlier in a successful attempt to aid their own wig manufacturers, the Government of South Korea banned the export of the desirable raw hair by anybody other than their own. The result was a Korean monopolization of the Black Hair Care as depicted in Aron Ranen’s, http://diaryofahairobsession.com/black-hair-the-korean-takeover-part-2/ documentary. In a four-part documentary, Ranen’s film points this out and provides in debt insight into the industry as of 2009.

You should note that the two acts by the governments “almost providing a monopoly.” In order for a monopoly to work, competition must be halted by regulation or lack of availability of the monopolized service or goods for sale. In this case, the consumers hold the key to monopolization.

Later on in the year, I picked what I thought was a fair representative number of local Beauty Shop owners. I called, spoke to the owners and explained my reasoning for asking if they were willing to be on my show. Those that did not want to be a guest, I asked about the Korean takeover of the American Black Hair Industry.  Some were reluctant, others were willing but cautious of the possible blow-back from their Korean or Korean associated suppliers. When it came time to call them back, no one was answering the phone. At least no one was taking my calls.

As luck would have it, I was interviewing Regi Kim (of Black Hair Heritage and Roots film documentary, Nappy Roots) on a show last December. She brought on Sam Ennon as an associate and call-in during the show. Afterward, I called him and he agreed to be a guest in March of 2015.

Membership PicMr. Ennon is the founder of BOBSA, a black-owned organization that offers the same type service as any Korean Beauty Supply Product vendor in this country. The organization was formed and also shown as an alternative to the Korean domination of the industry. Thus, they are still as of today, dispelling the idea that the Koreans have a monopoly on the Black Hair Care Industry.

On the show, Sam provides a clear history of the black hair care industry from the freer open market era through the Korean dominance to the present. We learned that events, and in some cases a change in black consumer hair styles, are successful challenging the Korean semi-monopoly. You have got to hear this because you may never hear anyone describe the events and the playbook used by a couple of Korean Entrepreneurs to dominate the black hair care industry.  If you have not heard the show, check out my interview with Sam Ennon on the HCofA BTR March 18th Show, http://www.blogtalkradio.com/hampscornerofamerica/2015/03/18/bobsa-stands-for-black-own-beauty-supply-association-and-you.

BOBSA acts mainly as a Networking business association that is available to Cosmetologist across this country. Whatever items you need for your beauty shop is available either through them or one of their associates. But that is just a small task associated with BOBSA.

Ask Mr. Ennon and he will tell you he is about the black hair care industry with no apologies for his preference for the industry.  Therefore, the products he is marketing either through BOBSA or associative organizations are black owned products. Given that scenario one should be able to determine from that statement, black dollars are being circulated back into the black communities. And that my friends equate to real black power. To put it another way, black power equals green power and green power translates into real power.

We see some evidence of that in various areas in local neighborhoods and none in others. One of the areas that are helping to level the playing field is our social networks. There is no doubt that currently the internet and email has allowed any and everybody to post items, articles, and opinions. Not to be overlooked is a major change in how large to small retail companies changed their marketing plans, budget and direction to include the advent of the internet.  That is why you hear Mr. Ennon state that social networking on sites like Facebook, LinkedIn, and other websites are allowing black entrepreneurs to reach individual consumers. Often, it’s more of a one on one with a customer who may be interested in their product or service.

In fact, there is a new product called The Black Box Barber Caddy for barber shops and salons servicing male and female clients. It’s a vending machine that dispenses (you name it) black hair products. As much as forty percent of the products are produced by black entrepreneurs.

You may have seen advertisement ads on social media for a Meet the Faces of B.O.B.S.A. event that Mr. Ennon is hosting in Detroit. They will be at the Greater Grace Temple, 23500 W. 7 Mail, Detroit, MI 48219 on April 25 through the 27th.  They will also provide information and product display at the event. And…entrepreneurs can get the full details on how to become an Investor, Distributor, Salesperson or Wholesaler of the Black Box Caddy trio of machines. Specifically, the Black Box Barber Caddy with men’s hair care products. There is the Black Box Beauty Supply with woman’s hair care products, and the Black Box Natural Products which addresses the natural black hair styles which are becoming more popular today.

Locally, we are going to highlight the Blitz Barbershop at 4156 MacArthur Blvd in Oakland, CA. They have agreed to set up a Black Box Barber Caddy in his shop. The owner, entrepreneur Quincy Scott will be on our May 20th Blog Talk Radio Show to give you his story and expectations for his business.

But that is not the entire story or even the beginning of another story. This story is about human nature and consumer behavior toward what is best for themselves and their community.  The question that stills begs for an answer and immediate action. It is one that is asked time and time again in our community, normally generating non-responses or all kinds of stereotypical answers.  Why can’t we as a people, work together for our overall common good?

As Sam Ennon previously stated, we are finding that attitudes are changing. Maybe one day we will finally put the “crabs in a barrel” syndrome to rest. Meanwhile, here is a warning for Black Americans. If we don’t take control of our communities via economical means, we will go out of style like a short-lived fashion craze. And that includes political influence in our state capitals and Washington DC.

We have got to take ownership of our neighborhood retail and residential property. We need to cooperate with the local police department by setting up Neighborhood Watch groups. I don’t care what some people think about the local police. I am a firm believer in getting our local officials, and that includes the police, their superiors and as far up the chain as necessary, to facilitate change in unsatisfactory behavior in the office and on the ground. Bottom line; enable ways to make those in positions of authority responsible for their actions.

Meanwhile, it is up to us to facilitate the change we are seeking. For the first time in our history, we have the means and abilities to improve our living standard. The computer is the primary means. Another is cooperating with organizations and business that are specifically circulating black consumer dollars back into our communities. You want to know more about current or future plans of B.O.B.S.A., give Sam Ennon a call at 650-863-3491 or go to the website at www.bobsa.org. Get involved in your own economic survival in any way you can.

Peace, make it a day in which Jesus Christ would be proud of you,

Codis Hampton II

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